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Wella Professionals Color Touch Vibrant Reds 66/44 is a professional hair color that delivers a rich, vibrant red shade with warm copper undertones. The ammonia-free formula gently cares for hair, leaving it soft, shiny, and healthy-looking. Easy to apply and distribute evenly, it provides long-lasting, vibrant, and luminous results. Color Touch Vibrant Reds helps maintain the brightness and depth of red tones between coloring sessions.