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Wella Professionals Koleston Perfect ME+ Deep Browns 9/73 Hair Color is a professional permanent hair dye with an advanced ME+ formula that delivers a rich, light chestnut shade with warm golden-red accents. The 9/73 shade creates a vibrant, radiant color with natural shine. The ME+ formula reduces the risk of allergic reactions* and gently penetrates the hair fiber for even coverage and long-lasting color. Wella Koleston Perfect ME+ 9/73 leaves hair soft, nourished, and with expressive, enduring color.