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Rimmel Oh My Gloss! Butter Me Up Lip Butter Balm 002 Bubble Gum 15ml is a nourishing lip treatment balm designed to deeply hydrate, soften and smooth the lips while delivering a glossy sheer tint and comfortable everyday wear, using a buttery texture enriched with skincare actives such as squalane and conditioning agents that help improve lip moisture levels, reduce dryness and enhance overall lip texture, while the lightweight formula melts onto the lips without stickiness and provides a healthy, naturally polished look with a subtle shine and long-lasting comfort throughout the day.